Where ideas meet
EXPERTISE.
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About Innovation House.
Innovation House is more than an experience centre – it’s where the AV community comes together to explore, collaborate and move projects forward. Vendors and integrators can bring customers, test ideas in real-world settings and make confident choices backed by the strength of Midwich Group expertise.
With decades of distribution knowledge built into the walls – from LED pioneers to audio specialists, workspace technology professionals and live events experts – it’s a resource designed to accelerate every brief, build and installation.
At Innovation House, possibility meets expertise. Take technology and innovation further.
Evolving innovation since 2021
Technology
Mixed reality stage
Bring clients behind the scenes of next-generation production, where mixed reality workflows meet LED, media server, camera and lighting tech. Demonstrate how virtual and physical worlds merge to create immersive content that drives new opportunities.
AI in the workplace
Show customers how intelligent technology enhances collaboration. From smart meeting analytics to automated room control, explore AI-powered solutions that optimise spaces, save time and elevate the modern workplace.
Validated LED systems
Inspire confidence in every project. Access proven, tested LED configurations and image processing setups that help you design, sell and deliver with precision reducing risk and ensuring flawless installations.
Lighting & audio demonstrations
Let clients hear and see the difference. Experience professional sound, control, and lighting in action to showcase how integrated systems elevate performance, atmosphere, and user experience across environments.
AVoIP & tech video solutions
Simplify complex installs and strengthen your expertise. Demonstrate scalable AVoIP and video distribution systems that enable seamless content delivery giving resellers new ways to design flexible, future-ready networks.
Broadcast studio
Showcase professional production workflows in a real studio setting. From cameras to switchers and control, help clients experience how broadcast-grade systems deliver exceptional quality and reliability.
Home cinema
Immerse your customers in the art of home entertainment. Experience 4K projection, MicroLED and high-fidelity audio in luxury living spaces that inspire premium residential projects and upsell opportunities.
Drone showcase
Explore commercial drone technology in action. Demonstrate real-world applications across agriculture, security, inspection and rescue to show clients how enterprise UAVs unlock new efficiency, insight and safety outcomes.
Meeting rooms
Give customers a hands-on look at the latest collaboration technology. Compare Teams Rooms, Zoom and BYOD/BYOM solutions to build flexible, future-proof workspaces that support every user and workflow.
Experiences
Tours
See the latest technology in action and explore new ways to bring ideas to life. Join our hosts for a guided walkthrough designed to inspire collaboration and spark opportunities with your customers.
Events
Host meetings, showcases and launches in a space built to connect partners, customers and technology. Create experiences that drive engagement and strengthen relationships.
Training rooms
Run classroom sessions or lunch & learns in flexible spaces equipped with the latest AV. Build knowledge and confidence with support from our technical experts.
Project support
Test, compare and validate solutions side by side with expert guidance. Use Innovation House as your outsourced showroom to accelerate decisions and fine-tune every project.
Studio
Produce, record and broadcast professional content with ease. Our fully equipped studio helps you create high-quality videos, streams and live productions that elevate your message.
Meeting rooms
Bring customers into professional spaces equipped with the latest AV. Use Innovation House as an extension of your business to present ideas, build trust and close deals.
Specialists
Behind every space at Innovation House is a team of experts who’ve helped deliver thousands of AV projects – from flagship installs to live events.
With decades of experience and deep product knowledge, they’re here to share real-world insights, remove the guesswork and guide you to the right solution for your brief.
Find another experience centre near you
Wherever you are, Midwich UK&I brings the same hands-on experience closer to you. Each centre is part of a connected network designed to help you test ideas, host customers and make confident decisions.
Experience Lab, Ireland
Square One’s dedicated space for Irish resellers and customers to explore the latest technology.
Explore
Live Technology demo facility, Letchworth
4,000 sqft of professional audio and lighting in action for live events and touring solutions.
Explore
